Check with seller Analyst IV Reporting Salisbury

  • Location: Salisbury, North Carolina, United States


What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Peapod continues to be a consumer-facing eCommerce brand, and is part of Peapod Digital Labs, focused on growing Peapod sales to consumers.


Browse the Aisles

Provides campaign and customer analytics support to the marketing departments within the ADUSA umbrella. Translates customer behavioral information into accurate, insightful and predictive information for business stakeholders. Also monitors external impacts to customer shopping behavior to shape customer contact.


Recipe for Success - What's “in store” for the role

Creates post-campaign analysis (response and redemption rates, incremental lift, ROI) including future recommendations for audience selections and offer targeting.
Provides strategic insight based on existing data sources and contributes to conversations regarding future data enrichment (i.e. data appends, new mover lists, etc.). - Collaborates with 3rd party vendor to design customer behavioral models that guide audience development, support campaign offer targeting and forecast campaign impact. - Supports the brands in the execution of valid test/control methodologies and audience selection criteria as needed.
Develops and publishes re-usable reporting templates to be leveraged across Delhaize America.
Conducts quarterly user training on reporting application.
Designs, develops and delivers timely and error-free reports on a regular and ad hoc basis as needed.
Identifies customer behavioral trends as it relates to offer treatments, marketing creative and timing to offer proactive recommendations in support of sales goals.

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