Check with seller Marketing Manager, Laboratories San Jose

  • Location: San Jose, California, United States

Develop and execute upon a marketing plan for the Laboratories segment in the USA
Identify customer needs and investigate existing and potential channels and market opportunities to sell existing on-market products
Capture insight from customers and sales to develop portfolio and segment specific marketing strategies
Monitor market data to identify market trends and opportunities within the Commercial Laboratories segment
Partner with Global Marketing, Americas Product Managers, Operations, and the Sales team to ensure successful launch of new products into the Laboratories segment Drive awareness and demand for Cepheid products and services
Build and execute coordinated marketing campaigns that align with commercial critical initiatives
Develop content for outbound marketing campaigns via traditional and digital marketing channels

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