Check with seller Marketing Strategist In NY Nyack

  • Location: Nyack, New York, United States












Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment – with the goal to create and determine most effective campaign strategy (i.e. content, channel, and incentives)
Ensure all campaigns are driven by bold hypotheses, leveraging behavioral economics where possible, with a constant eye on expanding our learning agenda
Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments
Develop and maintain Agile artifacts such as Test Briefs, Hypothesis Backlogs, and Execution Plans
Partner with copywriters and graphic designers to develop compelling creative and copy for campaigns that push the envelope of member communications without compromising brand integrity
Partner with Salesforce Marketing Cloud architects, channel owners, and vendors to ensure accurate and timely implementation of campaigns across a variety of channels (email, direct mail, SMS, paid digital channels, outbound phone calls, websites, incentives, etc.), with quality checks and accurate tracking
Heavily ‘project manage’ the deployment of your behavior change campaigns, operationalizing the work in full – but taking an agile philosophy for rapid velocity and daily iteration

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